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Press Kit & Brand Assets

We've made some guidelines to help press & everyone else use our brand in a way that helps us the most. Thanks for following it!

Any questions? You can reach out to


↓ Download logo and badges as .zip (includes .svg and .png)

Please do not hotlink images. The links you copy may stop working if we change how our files are organized.

When choosing a logo image please do not distort, add additional effects, or resize without preserving the aspect ratio. Choose a logo color that provides the best constract against the background to ensure everyone can read it.


Logo and title Logo, black on transparent

Logo only logo no text, black on transparent


Logo and title

Logo only

App Icon App Icon


Available on badge

Available on badge

Color Palette

The primary brand color is itchy carnation:


Texts colors for white backgrounds:


Naming and Typography

Both or itch are lowercase:

  • is the name of the company and the website (which includes the online store, creator dashboard, etc.). It is usually pronounced either “itch-eye-oh” or “itch-ee-oh”.
  • itch is the name of our desktop application, which allows downloading and keeping games and other software up-to-date. When additional context is needed, it’s referred to as “the itch app”.

The font we use throughout our products is the high-quality open source Lato. It’s available:

About is an open marketplace for independent digital creators with a focus on independent video games.

It’s a platform that enables anyone to sell the content they've created, using tools that are powerful, flexible, and accessible to everyone.

Launched in 2013 by Leaf Corcoran, is run by a small, geographically distributed team committed to quality products, open source software, and supporting diversity among creators and creations alike.

Over 140,000 games are currently available for sale or download through the store and its desktop app. In March 2016, Leaf announced the site had paid out just over 1 million dollars to creators. As of 2018 over 7 million dollars has been collected on behalf of creators.

Learn more