Marketing a game is no easy task, especially if you're a small studio. There are plenty of tools available to help you make your game known now that you have published it on itch.io. Don't hesitate to use Twitter, Facebook, and Reddit to spread the good news. The /r/GameDeals subreddit is a good place to start, but make sure to check both their Submitter's guide and their FAQ to stay within the rules. We also encourage you to post your release announcement on our forums!
When promoting your title on social media, it's important to boost visibility as much as possible. Remember to use hashtags to increase your reach, and help your post become more visible in searches. Some popular tags include #gamedev, #indiedev, and #indiegames.
Marketing can feel like a very daunting aspect of publishing a game, but there are also numerous marketing guides available online that you can refer to. There are many different approaches, and you may need to experiment to find out what works for you, your project, and your community. Remember, your community are your best tool in helping spread the word. Happy buyers already playing your game are likely to mention the game to others. Be sure to interact regularly with your buyers and keep them up to date on the project and what's coming next. Regular news, updates, and communication will keep your community going, and growing!