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I'm dismayed that itch.io decided to hide which games/assets are AI and which aren't

A topic by Kasper Hviid created Jan 31, 2025 Views: 3,618 Replies: 32
Viewing posts 1 to 9
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Itch.io requires us to tell which of our projects are AI, under the project pages AI generation disclosure section. Failure to comply can result in delistening. As told by the guidelines , this is "due to legal ambiguity around rights associated with Generative AI content". They're preemptively covering their hineys, basically.

Since they have gathered this information, it saddens me that they didn't take the next step of actually letting us see what is AI tagged and what isn't. As a guy who sometimes pay for content, I'd very much like to know if it is created by a human or by an algorithm.

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I'd like to give them the benefit of the doubt and say this is a feature they're working on implementing. It would be helpful to know what is AI and what is not

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Being able to see which games and assets packs are using AI would indeed be nice. So, I personally am heartened by the fact that the mods/admins have added that check field and hope it'll be easy to filter out all AI-tagged results! 😁

I am only interested in supporting human creators and among them only those who do not employ any automated means of plagiarizing the work of other human beings whatsoever. I have a zero tolerance opinion of it. I don't want even one single grain of sand of the games and assets I support and buy to have ever been touched by any generative AI. It is already hard enough to get a viable market even without the prospect of being drowned out by mass-produced/automatically-stolen AI slop. It seems to me to be essentially an elaborate copyright laundering scheme disguised as an "AI" tech advancement, mostly. The rhetoric of it being "higher level intelligence" used by AI advocates has long seemed questionable to me and I suspect it to be a distraction tactic to focus attention away from the real biggest issue: systematic theft that in effect unwillingly enslaves the labor of the rest of humanity to the few companies and people in control of these AI systems.

The main difference between AI-generated images that closely resemble well-known IPs (such as Mario, for example) and images that don't appears to most likely be that the images that aren't clearly of extremely well-known IPs seem to be likely based largely on artists who are simply too little-known for many people to recognize the very close (often near verbatim) nature of the imagery. It could easily be the case that almost all of the AI-generated images of the big LLM models are plainly plagiarized in this sense.

For example, I myself remember being shocked seeing an "original" AI generated image that looked almost 100% identical to a painting someone I sat in the same classroom with in college made long ago! The models scrap lots of old art like that. People seriously underestimate how huge a proportion of AI generated results are so close in resemblance to copyrighted material that they could very easily be sued for it in the event that the right person becomes aware of it. 

So yes, the mods/admins of this site are indeed wise to cover the legally dangerous prospect of hosting any of this kind of material.

It is very legally unsafe to use any web data scrapping based AI-generated content as anything other than a passing curiosity that you make sure never to redistribute in any form, in whole or in part. The fact that the big tech investors want people to ignore that doesn't diminish the inherently legally dubious and more importantly ethically bankrupt nature of it.

Anyway though, that's my personal thoughts on the matter, for what it's worth.

I wish you all a wonderful night and the best in your creative endeavors!

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I don't want even one single grain of sand of the games and assets I support and buy to have ever been touched by any generative AI

If this is about supporting human artists and their craft, very nice of you. Thumbs up.

Unfortunately, there is a high chance for every game engine and library, that it contains code that was made with help of a gen ai. 

There is also a high chance for images created by professional digital artists to contain some gen ai pixels. There are photoshop filters that use gen ai for filler and probably filter effects and there are even outright prompt modifications possible.

Meanwhile, actual professional coders and artists use the state of the art tools of their trade. If there are ethical problems by the training set used, those can be overcome. Artists could even train a model exclusivly on their own data. What cannot be overcome is the seemingly unfair advantage of using tech to do what might be done by hand.

One of the best examples in history is usage of photography to do a portrait in seconds, instead of having a painter paint it for days. But from an art perspective, both are different and customers usually notice the difference. And my impression is, that gen ai games are not really popular, and I suspect this is not because of any ethics aspects. As with photography, it is not enough to push a button, you need to be good at using the tech to create good results. In other words: most gen ai games look not really good.

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All of the major engines in current use (Unity, Unreal Engine, Godot, Defold, etc) were created mostly before the advent of theft-based generative AI and had the vast majority of their features already complete before it. Most major libraries and frameworks are the same (feature complete long before the advent of theft-based AI). It is also extremely doubtful that theft-based AI use is as ubiquitous as you are suggestion. I don't see much evidence of that, though I do see lots of evidence of AI companies constantly trying to force AI down my throat against my will by adding it to countless things it has no business ever being added to.

Regardless, it does not really matter whether they were or weren't, ultimately, morally. My point is still the same, as is my stance: I don't want any AI to have touched any part of any creative work that I support. Circumstances could force me use something that has been tainted in some way by theft-based AI, conceivably, or I could be unaware of it, but the principle remains the same and always will: I avoid supporting any of it as much as practical. It is automated theft, regardless of anyone ever trying to rationalize the contrary. Training solely on one's one work (or one's team's work) could be the exception I suppose (though I would never do it nor allow it on any team under my own control if that day ever comes), but even then you have to keep in mind that the baseline for the AI models may already contain partial pre-training on IP infringing work even prior to the point where someone trains it on their own work, and so even then it may in essence still contain plagiarism.

I have worked in the AAA game dev industry before and I have seen what artists have sacrificed to get there and it is disgusting to see so many people making up excuses for systematically stealing the work of these people. Concept artists were hit especially hard.

The AI situation reminds me somewhat of the Trail of Tears and other historical events where settlers repeatedly made up excuses to just keep stealing the Native Americans' land based on nothing but their own desire for more wealth and land. That is very similar to the same kind of energy and rationalization I sense every time I see someone going into contortions (like you are here, frankly) to rationalize the systematic theft of other people's work or to conveniently buy into the misleading rhetoric and propaganda the AI companies are delibrately spreading to make people think that it is all just merely technological progress in action or that it isn't hurting people or that the AI is just taking "inspiration", etc. That is all just AI propaganda designed to open up an avenue for the AI tech companies to essentially steal 95%+ of the rest of humanity's digital work without any need to compensate them, causing wealth inequality to potentially become worse than ever before in history (de facto digital slavery essentially... it is the most dystopian thing I have ever witnessed).

Above all, I do not believe in defeatism with regards to ethics.

I can only control what is in my power to control and in that regard I will always do what is in my power to minimize the extent to which anything touched by theft-based AI has any presence in my life. Indeed, with the pervasive and unethical and non-consensual pushing of AI by these numerous immoral companies it may indeed become impossible to avoid partial contact with it, especially with having one's own data unwilling stolen by the companies to be "trained" (in reality to be integrated into an automated randomized plagiarism engine that is called "training" just as part of a way of covering up the systematic theft and reducing the chances of being held accountable for it).

Theft-based AI is the most unethical thing I have ever witnessed the tech industry do in my life. It is almost mindbogglingly evil and greedy and will likely be highly corrosive to the integrity and meaningful survival of the internet if current trends continue.

It is essentially the largest act of intellectual property theft in the entire history of humankind and the people responsible for it should receive punishment proportional to the magnitude of that unfathomably large crime against real artists (and all other creators) everywhere.

Your rhetoric about theft-based AI merely being "progress" akin to photography is complete disingenuous sophistry. Photography didn't involve stealing from painters. There is nothing about this theft-based AI that is inevitable. It is simply being forced upon everyone else by greedy and unethical people for who no amount of wealth or power ever seems to be enough for. It is absurd.

Also, theft that "looks bad" also does literally nothing to justify or excuse the act of stealing. It is still theft, just as much.

Your whole argument amounts to nothing but excuse-making and rationalization and red herrings and strawman fallacies, just like every other "argument" in favor of theft-based AI I've ever seen over these past few years.

When it comes down to it, you are just making up excuses to rationalize your own desire to cut corners by systematically robbing the creative work and livelihoods of others from them. There can never be a genuine justification for such unethical treatment of other human beings. Never.

Wanting something can cause people to make up contortions and rationalizations to "justify" it but that does not ever justify it in reality.

As I like to say recently: Good is a journey where every step is treated as an end of itself, whereas evil is a journey where only the outcome is treated as mattering. The rationalizations of theft-based AI developers and users all fit the later. 

Joy can be found in any amount of anything, if one has a wholesome and benevolent enough perspective. 

Thus there can never be real justification for harming others for the sake of needless "gains".

One square mile of forest holds more true wealth than any wealthy person's wallet ever can.

Theft-based AI users are thus accomplishing nothing but inflicting suffering upon others, just like any other rationalized evil throughout human history, whether it be the Trail of Tears or (now) theft-based AI.

Goodnight...

I do not want to hear a reply of any kind if it contains even one whiff of rationalization of theft-based AI.

I may block any such respondent next time, potentially, but not this time. This kind of stuff ruins people's lives

One cannot be certain of what is or isn't AI, but that never justifies defeatism. 

There is never a good reason to hold the door open for evil.

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Please do not misrepresent what I wrote. Because you did that. A lot. I did not argue for gen ai. I also did not argue against it - which might have mislead you to the belief that everyhing I wrote must somehow be an argument for gen ai. 

It is also extremely doubtful that theft-based AI use is as ubiquitous as you are suggestion.

New software code by google is 25% ai generated to put out a known number of the industry. And for your tained touch thinking it does not take that much. A single function would be enough.

Your rhetoric about theft-based AI merely being "progress" akin to photography is complete disingenuous sophistry

You accuse me of a fallacy by constructing a strawman. 

Usage of a term like "theft ai" begs questions about "non-theft-ai". So I described a scenario where gen ai would be trained ethical - the non-theft-ai -  and the consequences. Namely that the advantage of that tech would still exist.

Your whole argument amounts to nothing but excuse-making and rationalization and red herrings and strawman fallacies

My what?! What argument are you even talking about? I like semantics and to talk about fallacies. So kindly point out what you think the fallacies are. I am especially interested in the strawman fallacy you claim I used.

I was giving you my opinion about the matter. My point of view, my observations. I made a lot of claims, not arguments. And the whole post itself was also not an argument. I mostly wanted to point out to you how impractical your tainted touch approach is and how shortsighted your theft rhetoric is.

I did not even give my stance about gen ai! If you wanna know, I see it very critical, but also pragmatical. Without a Butlerian Jihad ai will stay. And I care more about the usage of ai then how it was made. Struggling artists will still be out of work when ethical ais do their job. We need future proof solutions. Not shortsighted method based solutions, like banning "theft" ai.

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as an indie game dev who's still currently learning the godot engine, i sometimes use gen ai like chatgpt to fix bugs in some parts of my own handwritten code when i myself can't see the problem and/or the solution, which can be a great learning tool btw. i do agree that using gen ai for most of anything in a game is just flat out wrong ( ai "art" especially ),  but gen ai can be helpful in very specific situations, like needing some specific mechanic that you don't got a clue how to make yourself, and asking gen ai to help a bit instead of scouring the internet for hours trying to find some unhelpful tutorial or somewhat similar code. but making games with 10% or more of gen ai is nearly impossible, gen ai isn't nearly good enough to be able to make a functioning game without heavy modification. and btw, indie game devs have been "borrowing" others code for years before gen ai even existed, so good luck finding much indie games that don't contain stolen code ( well, at least any small indie games, i'm not saying it's impossible tho ).now, my personal opinion on gen ai is it should die in a hole and never come back, but it can still be useful in certain situations. p.s. don't mean to sound mean or condescending here, just replying to this comment with some knowledge and opinions from my own mushed up brain.

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Yeah, this is going to hurt you more than it will help.  Like for me, just admitting to using chatgpt of all things to fix bugs has had me write off any game you will ever touch as not being worth it.  Even without the ethical issues of gen AI being plagiarism machines, they aren't reliable.  Chatgpt is going to fix things that don't need fixing, find problems that don't exist, etc. because it's not a real thinking thing.  It's predictive text.  It's trying to guess at what *should* be there without understanding the context or function of things around it.  I do hope you reconsider and find a way to do the bug testing yourself, genai is just poison to any project that uses it, ethically, functionally, and publicity wise as well.

Moderator moved this topic to Ideas & Feedback
Moderator(+10)

Our admins explained from the beginning that first creators will get a grace period to label their projects correctly. Visible labeling is coming.

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Good to know! Also, thanks for moving my post to the right category.

Do you happen to know when, roughtly, they plan to turn on the label visibility?

Moderator

No idea, sorry.

(+1)

That's okay. But you have heard them say that visible labels are coming? I just want to be super clear on this, so I can let the matter rest.

Moderator(+1)

Yes, like I said, this has been discussed since the new feature was first announced.

Thanks, just wanted to be super-sure!

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Sorry for preforming necromancy on this post, but I have some concerns.

I still see a lot of projects that have AI gen content without the “AI generated” tag.

Am I missing something?

like, are creators able to remove the tag from being visible on their game page? because it should be clearly visible even if it has to go over the tag limit.

(witch should probably be raised by the way, like 10 is fine, except with the plethora of tags there are it could be around 15-20)

Moderator(+1)

If you're fairly certain that those games aren't correctly tagged, please report them so that itch.io staff can take a look. Thank you.

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People cannot easily check, if those "tags" are missing or not. It is not tags, you can just use the tag filter system to filter by six new meta informations that are invisible on the game page.

Adding to the confusion are developers that manually use those strings of text as actual tags.

Moderator

Tags applied to a game page are easily visible in the More Information box that can be opened with a click.

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Redonihunter is correct. The AI Generated and No AI tags, specifically, do not appear under More Information. Only tags that are manually added appear there, while AI Generated/No AI tags are keyed to a question that you have to answer when submitting a project and don't fall under that.

This is dumb and itch should fix it.

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That is technically correct.

But please see for yourself, how many of those games do have easily visible ai tags in the more information box.

https://itch.io/games/tag-no-ai  

https://itch.io/games/tag-ai-generated 

my prediction is like 5% lol

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https://itch.io/t/4309690/generative-ai-disclosure-tagging

This field is now required for all asset creators on itch.io.  ...  We’ll have a grace period for people to update their pages

You missed how this is only mandatory for assets.

Also, those are not tags to see, but tags to filter. This means you will not see the AI tags in the info box. It is a very bad implementation of that feature. Terrible design. Making the info a tag, but not a tag.

It is very confusing. Therefore I will explain in detail:

Every tag you see in a info box ("More information") on a project's page is manually added by the developer.

Tags are things in the tags list and in the genre list. Itch has freestyle tagging, so people can chose to use basically any tag, even https://itch.io/games/tag-unity , despite there being https://itch.io/games/made-with-unity  meta information. 

Same goes for any ai tags. They are meta information, but this type of meta information is not displayed on the game page's info box. But it can be filtered by the tag system and two of the new tags appear in the tag filter drop down list. Did I mention how terrible a design that is?

You cannot directly check, if a game has the new meta information. You will have to use ai-generated and the tags of the game to see if it appears in the results or not. If it does not appear in ai-generated nor in the negation tag no-ai, the ai disclosure was not answered. If you see any of those tags in the more information box, it was used manually by the developer as one of the 10 tags.

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You missed how this is only mandatory for assets.

I did mainly mean assets, sorry I wasn’t clear

This means you will not see the AI tags in the info box. It is a very bad implementation of that feature. Terrible design.They are meta information, but this type of meta information is not displayed on the game page’s info box.

after stewing a little more on my original post that is the main point I’m running with

Did I mention how terrible a design that is?

Yes

If you browse for assets, use the no-ai filter. That is implemented as a tag filter, but all the results will have filled out the ai disclosure question with no.

---

The reasoning for the disclosure are indeed legal concerns. "due to legal ambiguity around rights associated with Generative AI content".

 It is one thing to have a game with ai elements, but having assets that involve ai and unknowingly use them in a project to then claim the project does not have ai would be false advertisements. There might also be platforms that ban ai content which put the creator of the new project at risk. And of course that legal ambiguity, as there is dispute about who holds the copyright, if any, for ai results, as some think there is no humans involved and only humans can hold copyright. So if the ai operator might not own the copyright, that publisher might have problems with that part of the tos: "Publishers affirm, represent, and warrant that they own or have the rights, licenses, permissions and consents necessary to publish, duplicate, and distribute the submitted content."

My opinion is, if a photographer can own copyright of a taken photo, so can an ai operator of a prompt result. But there is also the notion of a minimum level of creativity. This is more apparant with written texts. I dimly remember some companies trying to "copyright" their business emails by claiming so in the mail. This is not only bogus, the business communication just does not meet that criteria of minimum creativity in most cases to even qualify for copyright. And neither would prompting an ai to give you a pic of an apple and using the first one to sell as an asset.

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So this one's itch's fault, mostly. When you're setting up a project, it'll ask you whether it uses AI or not. There's indeed tags keyed to this (No AI and AI Generated), and if you're browsing you can filter by those tags, but they don't show on the project page. Any project with either of those tags on the page itself added it manually.

It's very dumb.

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they don’t show on the project page.

EXACTLY. YES. Not to mention that if AI gen content is ever ruled to be any form of copyright infringement it could lead to legal trouble. Simply Showing the tags at all, even slightly hidden, would be an easy way to deflect civil cases, lawsuits, and fines.

Given the growing consensus that generative AI is just a plagiarism bot, it’s only a matter of time until AI generates something strikingly similar to a big corporation’s IP.

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For assets

https://itch.io/game-assets/tag-no-ai

For games, ai tagging is not required, so the various ai tags will be not be accurate - like all tags. Especially for older games.

But I think disclosure of ai was in the guidelines before all that new gen ai tagging. "If your project involves automatic or AI generation, make sure it’s clearly stated in your project description". But there is much confusion about terminology. Maybe it meant live gen ai and not ai generated assets.

I would wish the formal disclosure to be a bit more elaborate then a yes/no filter. Or visibility of a yes/no tag.

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If I search for the "No AI" tag, click on any result, then click on "more information", I can see "No AI" among the list of tags.  So you can see if something is marked as "No AI".

However, the converse for the "AI Generated" tag is not true.  If I search for the "AI Generated" tag, click on any result, then click on "more information", I can't see "AI Generated" in the list of tags.

I don't know why it works this way, but if it's AI-safe, then it should have the "No AI" tag which is visible, and if it doesn't have a visible "No AI" tag, then it's not AI-safe.

Interestingly, I can get some search results by searching for both "No AI" and "AI Generated" at the same time.

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"No AI" is just a tag someone made. Just like the Horny-Eyeballs tag and the thousands of other tags. This has nothing to do with the AI generation disclosure section of the project page, which is still unavailable in search.

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Horny Eyeballs. Hah. ;-)

But seriously, the way the ai disclosure currently works for users to filter with, is with tags. Read the announcement. https://itch.io/t/4309690/generative-ai-disclosure-tagging

This here is an automatic tag: https://itch.io/games/tag-ai-generated-graphics It does not appear on the tag list on such games. Unless someone chose it manually.

So yes, no-ai was used before and very likely currently by developers. But it is also given automatically by the disclosure. And the way I understand it, it should only be visible if manually chosen.

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The problem is, that the new meta tag is not a true meta tag. The ai tags existed before as regular tags.

What I call meta tag is everything not added to the tag list by selecting tags and genres. You can have 1 main genre and 10 freely chosen tags.

The ai disclosure should not appear in tags at all in that info box. There should be a separate entry. Like "made with". And that should appear only when there is information available. Like "made with". You do not inform players that a game was not made with Unity. For assets that might be different, but it was said that assets without disclosure would be delisted after a grace period.

We shall see how this works out and gets changed over time to be a usefull feature. You currently cannot filter for no-ai-assets, only positive for graphics, sound, story, code. Some people would like a general no-ai, but others's might want a no-ai-assets filter, since there is mandatory ai disclosure for assets. Story and code are not assets. And code is not content. And some people might want to avoid ai narrative, but would not care for the other things either way.

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I completely understand the frustration here. If developers are required to disclose AI use, then it seems only fair that users should have access to that info too. Transparency benefits everyone, especially in a space where trust and creative authenticity matter so much. I hope itch.io makes these tags visible soon—it would make browsing feel more honest and respectful

It's not as if you could already tell which one is AI slop or not, but it'd certainly help to be told what's AI and what is actual story content & art.