If you’ve ever wanted to provide a demo to go alongside your paid game you may of had to employ some workaround such as creating a separate page or just making a link in your description to a download URL.
Starting today itch.io has the ability to host your demos. From the file uploader on the edit game page you can now mark a file as a demo.
Files that are demos are listed below the buy button on your game page and are immediately downloadable.
Like all other files you can upload, demos will have download analytics collected and shown in the game analytics page so you can see how your files are being downloaded.