The itch.io widget is an embeddable piece of HTML that you can put on other sites that enables visitors to download or buy your game!
The entire download and purchasing flow is available through the widget. You can name your own price, download free games and see files that have individual prices.
If you’ve already got a website for your game then the itch.io widget is the perfect way to take advantage of what itch.io provides while still keeping your game’s page.
The widget comes in two colors, dark and light:
You can find the widget page on your My Games page, right next to the Analytics link.