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What's your CTR? What's a good CTR?

A topic by DaFluffyPotato created Aug 16, 2018 Views: 14,889 Replies: 8
Viewing posts 1 to 7
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My click through rate starts off at ~3%, drops to ~1% during the download/view peak and goes back up to ~3.5% after a couple weeks (averages from 4 of my recent games). Is this a good CTR? What could I do to improve it? My account probably has around 500,000 impressions (itch.io doesn't show it), and if I could get my CTR rate up it'd do a ton for me.


I'd also like to see other CTR rates so I can get an idea of how I'm doing. Thanks for any responses!

Admin(+11)

The higher your impressions the lower your CTR rate is going to be generally. This is because higher impressions typically means you're getting more general traffic that is less interested in your game specifically. If you're getting a low number of impressions then it could be that it's people searching out tags or things related to your game.

Anything above 1% is good, and having 3% is really good I would say.

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I have 15.22% CTR so it's very good ??? :thinking:

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That depends on other factors (like the source of your traffic).

(1 edit) (+2)

Raider of the Ruby Chest has always had something arouns 1.3% ctr.

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My CTR this week for Subtext is is 0.5%, so 3% sounds pretty good to me. That's out of ~2500 impressions.

My ctr rate of my new game in 6%, is it good?

Any recommendations on how to improve CTR?

My game i just released is at ~1.6.. But the kicker is only 8 views and 2 plays...one play and one view i know was me "as a guest". So I think people saw a little bit of effort put into the page cause I made short video of gameplay (horrible trailer but I'm a programmer not a video editor)..but I think people see this horrible trailer and think the game is going to suck...with that being said my personal art ability sucks and I grabbed a few free assets from itch and those assets actually look amazing but my "programmer art" is kinda ruining there artist art..My point here is I think every stat matters when it comes to analytics the fact that my page has 8 views 2 plays (technically 7 views 1 play) and a ~1.6 ctr tells me I need to make it look more appealing in order to get more plays.also the impression are around 400 meaning 400 ppl looked at my game and didn't even bother to click on it. So I really think that's my cover photo because really half assed Ms paint a pos picture but it was like the last thing and I knew in order for me to make it look good enough would've taken days and I was so ready to publish just shot myself in the foot with my impatience..but the ctr I think has very little to do with how well your game is actually doing