My click through rate starts off at ~3%, drops to ~1% during the download/view peak and goes back up to ~3.5% after a couple weeks (averages from 4 of my recent games). Is this a good CTR? What could I do to improve it? My account probably has around 500,000 impressions (itch.io doesn't show it), and if I could get my CTR rate up it'd do a ton for me.
I'd also like to see other CTR rates so I can get an idea of how I'm doing. Thanks for any responses!