My game i just released is at ~1.6.. But the kicker is only 8 views and 2 plays...one play and one view i know was me "as a guest". So I think people saw a little bit of effort put into the page cause I made short video of gameplay (horrible trailer but I'm a programmer not a video editor)..but I think people see this horrible trailer and think the game is going to suck...with that being said my personal art ability sucks and I grabbed a few free assets from itch and those assets actually look amazing but my "programmer art" is kinda ruining there artist art..My point here is I think every stat matters when it comes to analytics the fact that my page has 8 views 2 plays (technically 7 views 1 play) and a ~1.6 ctr tells me I need to make it look more appealing in order to get more plays.also the impression are around 400 meaning 400 ppl looked at my game and didn't even bother to click on it. So I really think that's my cover photo because really half assed Ms paint a pos picture but it was like the last thing and I knew in order for me to make it look good enough would've taken days and I was so ready to publish just shot myself in the foot with my impatience..but the ctr I think has very little to do with how well your game is actually doing