I just discovered that itch.io allows you to write pretty much arbitrary HTML in the game description pages. This could be a good thing!
While looking at top games in several categories, I noticed that most people don't really do much, other than change the default colours that you get to pick when editing. But, I did see one Android game (can't recall which, now) that used images for headers and bullet points and stuff, similar to what you see on Steam.
What are some examples of game description pages that you really like? (Doesn't have to be for your own game!)