This is a really cool submission i was waiting for, and somehow managed to forget. I was following the development loosely on twitter, and was wondering what this gonna be! I was confused at first what to do after settling as pressing space just picked me up again. Then i figured i have to move to the ghost boxes to pack out! Slight minor problems, the right bottom corner and the middle bottom spot seemed a bit to OP for me as i could sell almost 90% of my goods in those two (moving from one to another at like 50% from a single shop). Music is great, art is solid, nice job!

Really cool interpretation of the theme!

Loved the gameplay and the very original idea

Became a drug overlord in medieval times, would play again haha.

Some of my suggestions to a couple of the mechanics can be found in my overall...

Summary:

Adherence to Theme 

• You fully incorporated the Theme, to the Point that I kinda feel like I'd have to go through a bunch of Submissions and not rate them 5* on that aspect.

Game Design 

• The core Gameplay loop was pretty in depth and thoroughly seen through!
• The packing and unpacking of Goods felt a little unintuitive at first but was simple enough  to get the hang of it after a couple of tries.
• The incorporation of guards patrolling made for an excellent design decision to keep the player on it's toes. However I felt like the aggro range was quite big and packing in took long.
• I would recommend a  more line of sight based approach. This would mean a lot of work though to make certain places more risky to sell in but have more customers.
• I liked the kinda risk/reward structure of setting up all your shop or only partially, however I never felt the incentive to fully lay out my shop, it didn't appear to get customers more quickly to buy but punished me for having to pack up fully before I can leave. Perhaps some tinkering would make for a more fluid experience.

Originality

• Probably one of the uniquest Titles of the Jam, never quite played something like this before.

Style

• The Art is amazing.
• The Sound is amazing although the sudden switch to alert sound was a bit jumpscary at times haha. Made for great player Feedback.
• The Menu-screen Music and In-Game Music appear to be the same? Why do they cut each other out, then?

Overall:

Really enjoyed this one, with a couple of the suggestions I mentioned, implemented like this or otherwise, this could become a great title!

What a cute little game, I loved the art style, simple gameplay. Had to figure out that I had to touch the cart while packing in order to leave. Overall, it was a pleasant experience

Really nice game! Enjoyed it!
Nice art and gameplay, nice idea too!
I played for a while xD
At times i found a particular spot with no guards and sold for a while. but thats good and leisurely, to not be chased for a while

unpause could be bound to esc key, unpacking could be explained a bit better by walking over the boxes

Really interesting game concept. It fits the theme very well and the music is themetic with respect to the medieval styling. Controls are a bit confusing at first but once you get the hang of it they are nice and snappy. Good job!

I really liked playing the game and the progression was really good. Never sold the whole thing but reached 6%. Really good and inspiring. Great art amazing music great job!

Really fun and really cool looking art.