A few weeks ago itch.io got the ability to provide a Steam key with a purchase on itch.io. Now you can also provide a Desura key or even an unbranded key for each purchase on itch.io. An unbranded key is one that can be used for your own download software, and is referred to as a “download key” without any reference to a particular store.
You can find the External download keys page on the Download keys tab of your game’s edit page.
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