develop is the strategy

Advertising your game, maybe make a video of the gameplay and upload it on all social medias you have.

and updating every month would help with new release visibility

I have a theory that if you have to invest in marketing. Make an instagram, youtube, etc about your game and have something that makes it stand out like comedy or horror in those social media posts. But what do I know?

maybe this might help you 

Ive found a bundle communiety on itch.io, creating a bundle every few months, where many different developers from all over the world can add there games, so that we in the end have a package with a lot of cool games which we're selling for a rather cheap price. We also have a bundle page, where you can find really every information regarding our and in general bundles on itch.io: BUNDLES ULTIMATE

make your games free at first, theres nearly no other option if you're just starting out, keep your games free get people to play and rate or comment on it and try to collect followers, the chance to sell something rises with your follower count, or you just have luck and your game hits the nerv and thousand of youtubers post their lets plays lol well never happended to me yet also didnt sold much yet my follower count now is 316 ;O

but if you want to make some money i have a small hit try to join co-op bundles, best way to do so is visit itch discord i think mostly the money taken in by a bundle gets equally split, or it is a help bundle where you get no money but i highly suggest to join any bundle you can such bundles otften raise unbelieve able high amounts of money, but thats not the point the amount of bundles sold also puts YOUR game in everyones libary who purchased a bundle and the last such bundle i was happy to be part of was no ice in california, which sold over 3000 times = 3000 people now have all my games which brought my a lot of followers and even my first lets' plays by a youtuber lol

anyway if you need help or anything id be happy to do so

no worries dude, we as indie-devs must unite and support each other, especially newcomes. thats our only chance to one day bring back ART into games to free them from the tight claws of the AAA-industry where games are reduced to products without any edges or real passion, there may be exeptions, but considering the budgets and sizes of these "DEV-TEAMS" is more hollywood then hollywood itself lol

-X-ScornGames:. Reflecting about my developer-journey | by -X-ScornGames | Sep, 2025 | Medium