With Halloween fast approaching, I thought this might be the right time to ask if there are any specific tips about what people do to promote their games. 

I have had some downloads and reviews for my two horror games (a big thanks to those who have reviewed and downloaded my games so far), but not for some time. What I have found is that I am getting some fairly positive reviews and then it dries up, whereas other games on the site that might be a year or more old are still getting a steady flow of reviews and comments. 

Apart from the fact that the quality of these developers' games really are just amazing, the promotion side must also have its part to play. Therefore, I was wondering what more I could do here and whether there are any particular places anyone could recommend for getting a game to reach further audiences.

Have you tried contacting YouTubers? I don’t mean waiting for reviews on Itch, or contacting YouTubers on Itch specifically, but you finding and contacting them through the “for business inquiries” e-mails on their YouTube channels. They are my primary source on what’s the kool of the day.

Games with high replay value have a symbiotic relationship with them. Not only because they might make multiple videos of the game, but because players are more likely to download it to find things the YouTuber might otherwise had missed.

I’m not as sold on the idea the game in question is heavily story-based.

Thanks for replying, that gives me something to follow up on. I'll be sure to provide details on the replay value.

Discord and Facebook to keep the hype up plus keep smashing out content

Contacting Twitch and YouTube streamers to play your game on their channel. 

Network with other developers in the same or similar genre, promote each other's work. 

Once again thanks for your replies.