I have been downloading games from itch.io for almost a year now and I dont mind to pay if the price is reasonable. Lately I saw that some developer ask insane prices. There is no way I will pay $USD 20,- or $USD 50,- for a game that can be played in a few hours as long as there are better games for free or for small money that take days to finish. I understand that the developers want to by payed for the time and the efforts but actually the market dictates the prices.