Custom art was definitely the biggest draw. Static cut scenes were awesome, battlers were cool, especially the actor's that appeared. VN style portraits are always a nice touch.
Story lost the most points for me. I think I understood the broadest strokes, but the huge assortment of characters and very fast scene changing lost me very quickly. It felt like a story that could have been told with about 1/3 of the characters, and at a certain point I was too confused to really pay attention to the story.
Combat was passable, but I want to see more from this dev! At this point, I know I can spam attack and pretty much get by. I really would like to see combat introduce choices that matter, and something more than elements, and status up/down moves. I look forward to something truly different next game.