Mario downloads a bunch of free human made assets and assembles them together with some gameplay and the theme of the jam.
Luigi also creates a game for the jam with some gameplay fitting the jam, but decides to create the assets with help of ai.
The first problem with that Mario actually did put in more effort than Luigi. Finding free assets that work together and can be used to create a whole game is hard work. Actually free assets are rare. Actually free assets that aren’t AI slop are rarer. Even if Mario is just using an image search, he is still putting in a lot of effort.
Meanwhile, Luigi is basically also using image search, but with a blender attached to the search engine that turns multiple source images into one output image that’s difficult to trace to any single source image. Luigi isn’t restricted to using free input images.
Both are using image search. If Mario uses Google image search, then both are using AI. But Mario is working under the restriction of only using images that already exist and are legally free, while Luigi is free to search a space that includes, but is not limited to, basically all images on the internet, regardless of their copyright and licensing status. Who do you think is going to have an easier time finding images for their game?
But the bigger problem is that you are only looking at the effort or Mario and Luigi, and not at the effort of the artists behind them. When a publisher pays a development studio to make a game, the game isn’t automatically slop just because the publisher didn’t develop the game in-house. The development studio’s effort counts. The individual developers working for the studio count. The third-party contractors hired by the development studio count. And the creators of any stock media the development studio uses, free or paid, also count.
So why don’t the creators of the material that trained the AI count? Because their effort was taken from them without consent and isn’t individually credited. It’s effort, but it’s stolen effort.