A Press Kit (or media kit) is something provided to journalists and other people who make content (so this could include video game bloggers and youtubers, etc.).
The point of the press kit is to make it easier for these people to talk about your project and also focus on things that you as the creator feel are important. It can include high def images, clips, a written overview, and qoutes about the game. Really anything that would make it easier for someone to make a blog or video about your game.
Press or Media kits are really common among professional advertising and marketing. Do people on itch.io make them? Would you put together a Press Kit if you knew it would help you project get more attention?
