Post by Ratsnake Games in Do you create "press/media kits" for your projects?

Viewing post in Do you create "press/media kits" for your projects?

"People on itch.io" ranges from hobbyist teenagers to professional full-time indie devs.

The utility of a press kit varies rather a lot, depending on if you actually get any coverage. For example, I do not anticipate any media outlets caring about my project, so why would I spend time making a press kit?

For someone who has some amount of klout, a marketable project, and ambitions to earn a living doing this, things definitely look different. But those people are a small minority among itch.io developers.

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Pop Shop Packs4 days ago

I'm aware that itchi.io takes all kinds of developers and creatives—that's why it's such a great place to find new games. However, it seems like a common problem creators have is a lack of attention to their projects. It doesn't matter how good your game is, if you don't know how to market yourself, no one will see your work.

I have tried to spotlight games on my YouTube channel in the past (it fell off when I got busy with my irl job, but I hope to start it up again soon) and I often thought how nice it would be if I had just a little more info about the game and maybe some assets from the game that would make video editing easier on my end (i.e. it would be nice to have a Press Kit for these games).

That's why I made my post here. Because I recognize that developers are frequently asking for more visibility, and it would be easier for people to make content about their projects if they provided just a few resources.

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Pop Shop Packs4 days ago

Also, in case there is confusion, Im talking about a very minimal type of press kit. Like, a blurb about what the game is, if the game has any future developments planned, and some pngs of the characters from the game. Nothing big. Literally just a .zip file that should take 10 minutes to whip up

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