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Creation of an Independent Media Ratings Board

A topic by Rob DVD created Aug 03, 2025 Views: 890 Replies: 10
Viewing posts 1 to 4
(2 edits)

If you looked through a majority of games hosted on ITCH, you may notice one thing. Almost none of them have age ratings, even though that didn’t stop what happened on Steam, aside from size it gave ITCH far less cover for NSFW content.

My idea is to create a rating board that caters to Indie developers. If I get at minimum 10 publishers to sign on to this, decide on what the standards should be. Then we’ll do our best. This board won’t just be for games, in the title I said independent media, not just independent games. It should be capable of giving ratings to books, comics, albums, music, and even movies and TV. Regardless of which platform hosts it.


The goals of this ratings board are simple.

* Ensure publishers have full responsibility for what they publish
*  Give parents a guide when purchasing for their children.
* Label what can be seen and heard in the media in fine detail.
* Never to be cost prohibitive for any publisher who seeks certification, by giving them the option to self apply a rating while a final rating is pending.
*  Not to be a replacement for the ESRB, MPAA, TCRS or other ratings board.
* Not to be confined to one country. Since media is developed and published all over the world, a world wide standard rather than a national standard will help it stand out and lend more credibility.
* To never refuse to rate media because it depicts imagery or sound that are too extreme for sensitive audiences. To always label appropriately what will be seen or heard.

This idea is not mine exclusively, it’s for anyone who wants to fight back against absolute censorship.

The point of a "ratings board" is to have authority over the rating that is given and have a context for the ratings where they apply.

You can't do that worldwide. You just can't. Never ever. 

You will always find things that are considered vastly differently in different places. Just a random example, smoking. There are places where they have to digitally blur out or remove cigarette smoking from media, or risk higher ratings or even a ban. And we do not even touch the subject of anything remotely sexual or violent yet. There is not only an adult yes/no situation for ratings. You have to decide if it is ok for 6yo or 12yo or whatever ages you will have categories for.

There is not even worldwide consensus on those age categories. Some have 17, other 16, other 15, than there is a PG concept (ok if watched with parents) and some places have a category for 19, 20 and even 21. Also some content might be illegal in a place, so rating it is pointless there.

So in a context, a ratings board and only the ratings board has the authority to declare a media to be in a certain category. Their rating category. And some of those are legally binding. A publisher can't just say, the content is T according to ESRB, because only ESRB has authority to do so.

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I suggest you speak to some developers that have published on Steam and steal the idea behind their extensive questioning or whatever they use. I dimly remember reading that you have to click several checkboxes or whatever to describe your content. So they probably have a huge sheet of topics you need to answer yes/no or give a weight how often things happen. Like smoking, swear words, nudity, violence, blood, and so on.

And then they can apply the known rules of a certain location to guess a typical rating for that area. Because as you know, getting an official rating for an indie game is not that easy. And no one bothers to do so, if it can be avoided, because those rating boards want money. A lot of it. We are talking about 1000 to 3000 $.

What this future rating board could do, have such a questionaire but make sure it is filled out honestly - or have it be filled out by users/publishers/board members. And then calculate predicted ratings for different regions. 

Itch's age categorys are adult (actually the vague safe for workspace plus minors) yes and no and the publisher has a questionaire of one question accordingly. It is usually answered either honestly or conservatively on the side of unsafe. But even with that one question, there is bias, because the things in the popular horror section would have an 18+ rating in many places.

A platform could show either the questionaire directly or the different predicted ratings or a combination of those. So users might be able to filter out games with certain topics or at least see a detailed or summarized justification for a rating. Some topics would encompass others, like, if you have drugs, mentioning smoking is not needed or things like that. Mentioning blood, if you have gore is also pointless.

I understand it’s a complicated matter, but I did say that this idea is not exclusively my own and can be adopted by anyone who wants to fight against censorship.

For the international aspect, keep in mind almost every international organization has a branch. An office in the country in which they operate, say the office in the U.S. says one game is 7+ while the other game is 17+. Each international branch will have access to the information that was used to reach each conclusion, if they agree, then good but if they don’t, that’s when there may be a minor conflict and needs to be quickly resolved. Does one country trust the standards of another? That’s a good question that we need to be asking now because these conflicts already exist in every entertainment industry right now. 

Recently, The Abyss, the film by James Cameron was refused or rating in Britain for it’s 4K Blu Ray release simply because of the mouse and the liquid oxygen because they said it’s animal cruelty.

Think about how often this has happened to video games.

I can also add that ITCH can implement user submitted ratings and display ESRB ratings for PC games for games on PC.

The vast majority of games on Itch do not have an ESRB rating and will never have one. It does cost about $ 1500 to get one. That is on the lower side.

Which organisations would you speak of? Itch? The publishers? In both cases, that's not happening. Itch is a passive site. They only care for legal status in their home area. It says so in their tos. And the publishers here are decidedly not multi national corps with multiple branches in several countries. Companies like that do not need an indie ratings board. They can, will and often have to shell out the money for an official rating in whatever area they publish.

And in your example, both branches would be correct. Or rather, they do not even decide on that rating. They just submit the game to the ratings board in their respective area and pay for an official rating. The rating is only valid under the "jurisdiction" (for lack of a better word) of that rating. No one cares for ESRB ratings in Europe or Asia or Australia or wherever. If a game should be ok for 7+ according to one rating in one area, it does not matter, if that game is 17+ in another are - or even forbidden.

Just like your movie example. Outside of UK no one cares. That move is 12+ in Germany and for all ages in France. So yeah, that is actually an example for an item that is unrated/illegal in one country and rated for all ages in another country. And those countries can see each other's coasts on a clear day. For such a fundamental disagreement in ratings criteria one need not go to the other side of the world.

You can't have international age ratings. You can only collect information and calculate a rating estimate for a region.

this did not work for movies, it did not work for music, and there's no reason to think it would work in games any more than it already has failed to work.

This isn't something that would work at all. Not only are ratings subjective, someone would have to play through every single game listed and rate each one in a logical manner, which would cause another massive issue, like having every single game taken down until Hell (or Naraka, or the Abyss, or whatever underworld you prefer) freezes over, that way they can all be rated. Then, we might as well be waiting for the Apocalypse, because they have to be put back up again, after all.

You've also got to take non-game media that's hosted here into consideration as well. Who's going to rate all of that? How much longer will it make the backlog for things that need to be rated?

And then, if you get the ERSB involved, who the hell is going to pay $1500 per item to get it rated? Especially considering that all media on the site would have to be rated-- and you cannot ask people who make free things to pony up $1500+ to get their things rated so they can be hosted here.

So yeah, no, something like this just ain't gonna fly.

Not as a global rating.

But you could have a datasheet, for lack of a better word. You would collect all the information about the usual topics that are relevant for making something considered a higher age rating than 0.

The ratings criteria for specific countries are known, so from that datasheet a rating can be guessed. There will be some uncertainity and inaccuracy and even some dishonesty, but that is an issue for all ratings and reviews and the like.

But you would not collect that information actively. You would collect it by volunteers that just give an extensive rating after having played a game. There are people that like to do such things. Giving reviews. Combine the review with a questionaire for sensitive topics and you get a collection for that datasheet to calculate region specific rating estimates. You can even weight that rating's accuracy by previous honesty and accuracy of the reviewers.

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I am still against the idea. Not only is it overly complicated, but you just admitted that there is a probability of dishonesty and inaccuracy. Probably extremely high, if you're talking about volunteers. Which is yet another reason why indies should not be given the same treatment as anything commerical. 

Plus, once again, every developer who has ever listed something here will still be waiting for the end  of the world, since all of the games and other media would have to be removed, played/read/looked at, reviewed (probably with a great deal of bias,) rated (with most likely a large amount of inaccuracy, and dishonesty) and then be listed again.

So, still no support at all from me.

As far as I know, Steam uses just that. Because having an official rating is very costly. They just use a big questionaire and guesstimate a regional rating from the answers.

In most cases the only important decicsion is, if a game is adults only or not. Nuances, if a game is for 6, 12, 15, 16 are not all that important, but some parents might care, if a game has a 17, 16, 15 or 12 recommendation.

I have doubts that there is much incentive to lie for a developer when filling out and submitting such a questionaire. Be it for Steam or for any indie ratings board.

But I would guess that some developers would be grateful to have a "global" age recommendation for their game. On the other hand, no one will care all that much and if the dev has some level of professionalism, the game will be on Steam anyway and have their age recommendation.

What might be interesting, is some kind of online calculator. For developers to get an assessment, while the game is not finished. The aforementioned questionare plus calculation for different regions. That would be doable. And should that fly, and people would refer to that thingy a lot, it might be expaned to the ratings board in this suggestion.

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For anyone who wishes to adopt this idea as their own, is to keep in mind the costly nature of getting a rating from other ratings bodies. Also, ITCH needs to give publishers more comprehensive options when marking their products in the mean time, also allowing an outside payment processor of the publisher’s choosing to bypass PayPal and Stripe all together