Hey, we made a little game around a year ago, and have a CTR around 38% and I asked myself: Is this much? Is this okay? How can I improve it for future games? I also want to provide some context: It's a free/pay what you want game - I think a price barrier changes the CTR extremely.
Thank you very much in advance for your answers :)
PS: Thanks for moving the topic to the right category, I was unsure where it could fit
38% is extremely high!. Are you sure you don't have 0.38%? The CTR rate of impressions can change depending on where your game is shown, for example a homepage impression might have lower CTR rate because all kinds of people looking for different stuff view the homepage. An impression from our browse page with a combination of tags matching your game could have a much higher CTR since the particular viewer is looking for something like your game.
The CTR we show in the analytics page is the average of all of these. The games on the top of our browse pages have a CTR around .6 to 1.3 if that helps.
Two simple ways to increase the CTR:
Ha! 0.38 is it. Thank you very much, I misinterpreted the number, I thought it was the "conversion" from views directly on the project page in relation to the downloaded files (which is around 38% and so I thought this would be what the number is indicating). And thank you for your insights this will help for future games :)
