So e.g. I can point users to gamesbydarkhog.net (don't click, just an example) instead of darkhog.itch.io and somecoolgame.com (don't click again) instead of darkhog.itch.io/somecoolgame
This would make us able to make semi-professional site with its own domain without having to pay for hosting (which only makes sense if the game is really blowing up and you're certain people will buy if it releases on Steam or somewhere else so you can afford hosting). This is really important to the poorer devs such as me who put every cent into the game they're making and can't really afford outside expenses such as hosting (domains are cheap though and if you can't save few bucks once a year for a domain, you need to sort it out).