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Is it OK to make a store page/project page on itch before your game is released?

A topic by Xcrypt created Apr 03, 2021 Views: 339 Replies: 3
Viewing posts 1 to 2
(+2)

Is it ok to make a store page/project page on itch before your game is released?

The zero budget marketing guide recommends doing so

Moderator(+1)

Sure it is, but keep in mind that a project with no uploads won't show up in searches and listings, and you'll lose a lot of momentum early on.

(+1)

So then, you wouldn't recommend it?

What if we uploaded a demo? Or would that still lose too much momentum for actual launch?

Moderator(+2)

Not nearly as much, because then you'll show up in searches the entire time. People would add your game to collections, and so on. And with a devlog marked as Major Release or Update, you can bounce back in the Recent tab as well.

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