Hi, I made this post, please excuse me if there was a similar one, I just could not find.

I have recently published a game called Trash Invasion - a game, which combines both - the serious part about recycling, but with fun elements like destroy trash, catch monsters, different levels, bosses, fun facts.

Please list here ideas or possibilities for a game to go viral (not particularly this game, I just put it as an example).

So here is my list:

- Since the game is educational and about pollution, climate change - perhaps Greta Thunberg or other climate change activist give it a try (by accident) and tweet about it.

- Include in the gameplay/description/promo video something shocking, curious or just something that hooks people to make them talk about it.

- Make it personal - every person finds something about himself/herself in it, so they want to talk about it.

- Make people annoyed by your game, make them angry how bad the gameplay is, so they start posting about this.

- Fake its virality - (just for the sake of brainstorming I added this)

So what are your thoughts about this?

If I recall correctly, Jim Sterling had rather insightful stuff to say about these things whenever a game becomes a “surprise hit” - because it hasn’t been focus tested to death by “AAA publishers”. The latest video that would fall into that category would be the one about Fall Guys: Ultimate Knockout (or simply Fall Guys).

Wechenbetelly, thank you for the link. I checked the video. It was interesting to see how a few ingredients (like those costumes, fun chaos, ease of play, ...) helps for the success of a game to get noticed. Definitely a good case to examine further and apply whatever is possible.

Hi, thank you for the link, very interesting to see it with an example of their game and how it went.