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Only kiddies give a damn about those "pros". The rest of us will close the game, uninstall it right away, and not even bother to ask for a refund. Or for that matter leave any kind of feedback. Only kiddies give one-star reviews.

So... not a fan of the Souls philosophy... fair enough, that's one for difficulty adjustable, thanks for your response.

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I think this is definitely something subjective, there's certainly an appeal in difficult games, but it's not for everyone. This is one of the things that you have to decide early - if you're making a difficult game you're consciously making a product only for a specific group of players. And that's perfectly valid, I think. 

The pros that the OP listed are kinda off, but the first one about a sense of accomplishment is totally legit. It's one of the many reasons why I love challenging games.