The artstyle of the buildings is really beautiful, but the arstyle of the coins is very different. I think that the two artstyles don't go well together. The ambience of the town is nice, but the pickup sound of the coins is annoying. I guess that I was supposed to collect the coins, but how many coins? Or do I have to walk to a certain place?
The challenge/obstacle is that the player doesn't know were he is supposed to go. There is this other game in the jam called Late Lies. The challenge in that game is mostly the same; you have to find inspiration for lies, because you're late for work. However there is a clear goal: collect a certain amount of inspirational items before you have to be at work. I couldn't figure out what the goal in your game was.