you need to promote itch.io there are many gamers like him who also have not heard of itch.io
Viewing post in Never heard of itch until 5 days ago
I think you guys could try to do a little bit more with your Discord. Maybe add a channel for content creators like youtubers and streamers? There could also be a channel for developers to request those to play their game. We watch every single video that is being made about our game because the footage is incredibly helpful for the developement process. They usually include the link to our itch.io page so it generates some traffic too. The same could be applied to the forums. I believe trying to get content creators more involved with itch.io would be overall beneficial!