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This does not strike me as a scam.  It strikes me as an amateurish start-up, but this is itch, where almost everybody is either an amateurish start-up or a straight-up hobbyist.  They're probably hoping to grow their subscribers by promoting games for free until their subscriber base is big enough that they can sell their services.

I wouldn't give them an email address that I don't want to be spammed, but I wouldn't give one to Amazon or eBay or Paypal either.  Email addresses are free.  There is no reason for using the same one twice.

That's where you fall for the scam, they can sell your email, spam your email from scammers, track you by email with facebook or twitter,   attachment virus and using your email as another scam until your email is reported for scam.

Do not trust these scammers.

Like I already said, my email address has no value.  I create a new email address for each service I sign up for, then I delete that email address when I am no longer interested in that service or I start getting spam.  My email address cannot be linked to any other account.

It baffles me that other people are not doing the same.

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I usually do this, too. A side benefit is that when I get spam, I know where they got (bought, harvested, hacked) the email address.

I agree, it looks harmless, at least no worse than any of the so-called publishers I've made the mistake of working with, and maybe even helpful, but it's weird there's no identifying or company info. It could be an AI trained to tweet and make extravagant promises (again, no worse than any other publisher).