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I kinda had the impression that it's been an intentional decision not to add this, because very few developers use microtransactions/lootboxes properly, and even standard DLCs can be really cash-grabby, not-adding-a-lot-of-value-y, so the overall quality of games posted to Itchio will be higher if people can't monetize their games using them... usually the logic between using micro-monetization models is to have a ton of really small trickles of income, and it pairs really well with a "upload tons of similar, small games using the same system" model.

Also, apart from making DLCs as separate games, there's already a system where you can have files that are only available if the customer pays more than the minimum required price for your game. This would let you have a "complete edition" with added DLCs as a separate download. Won't really work if you want to have multiple separate DLCs (e.g. "buy every character separately") but it could work if you plan to make an "expansion pack" later that contains a bunch of random extra content.

Yeah, my goal with this thread is basically to get enough attention that someone from itch makes any comment  since they don't seem willing to talk about it.

It seems weird to me that there are already scummy ways of doing microtransactions on itch (creating DLCs as separate games, looking them up via API), but it's not a problem. But if itch just made the view a bit cleaner, that would summon the scumlords?

I just want some hats in my game without having to deal with tens of "games" on my creator page and dashboard. You shouldn't want every hat, and getting every hat would be an unfair price, but a couple hats for a couple bucks should be fair for an otherwise free game where the hats don't matter. This is purely a way of getting support from fans who don't want to use Steam. But I'll probably just direct players elsewhere and that just kinda sucks.