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Here's how my most recent game Jump Jolt is doing in its first week:


As your game Landr, the spike is very much down to being listed in the fresh section on the front page for a bit.  The downward trend correlates with the game gradually disappearing from the front page.



It's interesting to compare the trend with my previous game Holey Suit, which I released over a year ago.  That time round I got a feature spot, so the effect is a bit more prolonged as it took a while for the game to completely move off the home page.

Something further I can share, is how Holey Suit did since its release - over a year!


Basically it had a good run, and I was lucky to get that feature spot.  However don't expect your game to stay in the limelight very long!  Past the initial boost, being featured or listed in new/fresh, seldom few users will stumble across your title.  Obscurity is the norm.

Twitter promotion has always worked moderately, but the impact is negligible compared to a feature / appearing on the front page.  Truth is there are a lot of titles released each day, so it's a battle to get up the pecking order - but it definitely yields the most impact.

I got a advice, in the discord channel,  to do some marketing before i launch my game (which i haven't done, because i got the advice when i already was online) This way, you could get more out of the first pike, like we see it in your statistics . Did you have a reasonable userbase, followers, etc. when you launched Holey Suit?

Nope, no following.  I posted on Release Announcement and the post got picked up by leafo - I guess I lucked out!

Itch.io guidelines advise to give that all important announcement post some love.  Back then I made a point of showcasing the game by having a cool looking GIF - something with a bang, must have been catchy enough!

I wrote a few devblogs on my website that cover the journey of Holey Suit on both itch.io and Gamejolt from a marketing perspective, if you fancy a longer read!

https://hotchpotch.games/holey-suit-dev-blog-5

https://hotchpotch.games/holey-suit-dev-blog-6

https://hotchpotch.games/holey-suit-dev-blog-7

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Mhm, this is really a good example for a catchy gif. 

Itch sent me an email with some instructions how to best announce my game. Following these instructions can give you a good kick start. It seems you did a good job. In my case, tweeting my announcement to @itchio and them picking it up, helped a lot . 

I also used a gif for showcasing the game, although not as cool as yours.