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Do five bucks really make a difference? o_O 
I mean, I never tried that method but... I always thought it was bullocks ( since I almost never click on ads, even with ad blocker deactivated )

Um, yes, I speak from experience here. The tricks is targeting the ads well. Just as I click on other recommended games and e-books after downloading one, or on related webcomics after discovering one I like. And that's one reason why I prefer Project Wonderful: they allow for excellent ad targeting.