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I think it’s totally fine to use AI for cover images, especially if you don’t have the money to hire an artist, don’t know anyone who can make one, or just don’t have a cover image at all. A visually appealing cover can make a big difference in grabbing attention, and AI can help fill that gap without requiring extra resources.

That said, I don’t believe AI should be used to create the actual project itself—whether it’s a game, app, or story. AI can be really helpful in guiding you, like showing you how a feature works, pointing out where a button is, or helping you brainstorm ideas—but letting it make the project for you defeats the point.

So, for me, AI shines best as a tool for art support or guidance, not as a replacement for the core creative work.

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I think it’s totally fine to use AI for cover images

I strongly disagree.

If you use an AI cover image, your project will be perceived as AI made and you will be perceived as an AI user. If you otherwise are against using AI in the project, you should not use it for the first thing a new customer would see.

Also, the project actually will contain AI generated content, as a cover image is part of the project. This can of course be debated, and I probably would not actually classify something as AI made because of cover art alone. But if you were to package your work into a retail box to sell, that box would feature the cover image. If you put the game box on a shelf, there will be AI art looking at the customer. For that matter, it will also do so in a digital library view.

I perfer to keep it simple. No gray area. Just plain, old-fashioned human effort. It's that simple people. If there isn't a deadline, just do it yourself. If you don't know what you're doing, try it anyways! A good attempt is better than an easy solution.

Ever heard of the IKEA principle? There was a study where different people were asked to build IKEA funiture and then appraise it's value. Then they had a control group who didn't have to build anything appraise the furniture. Guess what, the people who worked hard for their result placed a higher dollar value on the piece! The moral is that no matter how bad it looks, you are putting a piece of yourself into your game and, keeping shortcuts to a minimum, you can really be proud of your work.