They aren't SJWs, or at least not in the traditional "annoying liberal feminist" way you might have meant. (Sorry im not from the US that's just the impression I got lol!)
In Australia they are mainly made up from right-wing religious communities (mostly evangelist/Pentecostals). They partner and work with a lot of big archconservative Christian coalitions like NCOSE in the US, Exodus City, FI LiA, and CATW-Aus. At least the first two groups are pretty anti-LGBT and anti-trans as they are US Christian groups who are moral lobbyists for sexual censorship.
They basically advocate for the same regulations as the Australian Christian Lobby where they want advertising and media content to support Christian values so they're super anti-porn among other stuff like abortion, sex education, LGBT stuff.