So my question is what do I need to consider here?
You need to consider that users are notorious for not rating and not commenting. So even if you do everything "correct", there might not be as much feedback as you hope for.
Look at games similar to your own, and how many comments they have on average. Look for works in progress. That's what you might expect. Also, there might be hints, how they might have gathered an audience in the target group.