I can't stress this point enough!
I've been in multiple jams over the last year and a web build always gets more attention.
I think it might be because it's simpler for the player, and you normally don't have to worry about downloading a game that triggers an anti-virus response or trust warnings (and the thought of what if it is a virus).
What engine are you using?
I use Godot and a web export is quite simple. I make sure to export the game to a new folder separate to the project folder naming the main Web page as "index.html", I then zip the folder for uploading to itch.io and then make sure to select the "play in browser" option for the uploaded file. You will also need to configure the other options on itch for web play which includes screen size of the game window on the page, and if you need "shared buffer array support" which I think Godot games need for web builds. There are also other options there that you can enable if you need them as well.
I have never used Godot; I only worked with Unreal and Unity before. However, this game was created in Unreal. I also realized that I messed up with several GitHub branches while packaging this, and the game isn't what it was supposed to be. This has been a great learning experience. Also, thank you for your input! I will definitely check out Godot and might create something simpler there.
