it's supposed to help in niche applications where blender and maya struggle. or at least that's the direction I think i'll go with it.
being able to generate and animate complex geometry, especially abstract geometry seems to be its current strongsuit.
covering the gaps of usage cases where other mainstream Graphic Creation Kits fail or struggle in.
example:
animating a carpet rolling takes hours on blender and will probably end up with a high poly result. my tools would be able to accomplish this task in minutes or seconds dependent upon the contextualization.
having said that it doesn't really have an identity yet.