Interestingly I am having a similar episode of reminding myself of my project’s identity :D
What I would say is - as you have a set of ideas in mind of what your project will accomplish that’s awesome! My suggestion is to put it into practice and use it yourself, and share to a few people who do the same as you to hear how it works for them.
And I mean use it yourself - don’t test it. Use it! :)
For me, I love working on mobile/web games because I can take it with me and just have a play. And when I do (playing as a player, not a tester), I suddenly think “Ah, I want to do THIS but I can’t…” and “I do THAT a lot, maybe I can make THAT a bit eaiser”, etc.
When we do this we see our project in the lens of those that use it (the end user).
I feel like the concept may work the same for this - if you try and work on a new project and USE your tool for yourself you’ll see where its identity can shine!
And for promotion, an idea: it would be wicked to do a comparison video. Get a Blender artist to make the carpet roll while recording their screen. Then record your screen doing the exact same thing.
I hope this gives some food for thought/helps :)