I love the idea of creating fun camping experiences, and this game really brings me back to my youth and the various escapades I got up to. 
The game itself is low stakes, but the combination of the camping and reflection stages means you get much more out of the game than just 'going camping.' The art work and writing style are lovely, and it is a very pleasant experience to read it as well. 

I think Campfire Memories would be perfect for a group looking for a fun and light game to play together, especially on a weekend break if their own camping plans were cancelled! It would also be interesting to use it as a way to set up the background of characters exploring the woods or wilderness - I could see Campfire Memories fitting into a broader, multi-system campaign, as well as for fun one off games.