A game's description section is an important tool for helping your buyers to understand your project, and gain their attention. Frequently, customers will bypass projects where the page is lacking any kind of description, or the description is something irrelevant to the project entirely. What are some things you can do to make a good description? Here are just a few:
- Be descriptive, and offer plenty of information about the game, its features, its setting, where it is in development, etc. Use bullet points to draw attention to feature lists and segments where you're talking about multiple subjects.
- Avoid self-promoting statements such as "best game ever", "You'll love this game more than anything", etc. While you are marketing a project, you want the product to speak for itself, and customers are interested in the details, rather than the developer's opinion of their work.
- Avoid overuse of hype and buzzwords such as "rad," "awesome," "epic," etc. These words can cause a customer to tune out if overdone, since what they are seeking is genuine information and details on the product.
- If your project is still in development, be sure to note that, along with upcoming plans. Outline what is already there, as well as your roadmap. This lets your buyers know if your project is going to continue to receive updates, or if what they see now is what they get.
Remember, your project page is is your chance to gain attention and build an audience for your project. It's the first impression they will have of your work, and it's important to draw them in!