A derivative version of the same 20 year old ttrpg discourse. Not even a minor tweaks just rehashes on stale posts to win the approval of a forum mod for a forum that no longer exists. Fundamentally the sort of thing you would expect from someone who loves using the term ludic. 

I don't want to assume malice but I will assume ignorance. The complete lack of understanding of the role the adventure plays in the movement seems equivalent to refusing to discuss anything but the human actors in a Muppet movie to me. 

You are right that it's mostly marketing tho.