I give this game a 5/5 here is why. The horror in this game comes from the story, atmosphere, and a small amount of jump scares. I massively enjoyed the story of this game. I won't spoil too much, but I found the big reveal of the rug store to be super creepy and messed up. I found the town to be slightly unsettling. Just a couple of buildings and there being a fog around the town made me uneasy, like something was wrong with the town. 

This game was great to play and I hope to see the developer make more indie horror games. Have a great day.