This is an incredible storytelling game.
You can, when taking a turn setting a scene, do anything you want with it - nothing's stopping you. But if you're ever wondering what to do, it gives you so much material with which to decide: characters, relationships, storytelling motifs, mysteries to solve ... heck, pull a Tarot card or hit "Random" on Wikipedia, see what comes up and if it inspires.
And, as you play, you build on the characters and the world. You give your characters tags like "Librarian" or "Respectable" or "I Ain't A Goddamn Snitch" or whatever else makes you understand what they are like, and you add to those tags as their natures are revealed and their choices change the story.
One of the most creatively inspiring games we've ever played. Our game uses a lore wiki in place of the suggested conspiracy board and it's terrific.
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