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itchio tuto

Itching to create and share your games, zines or any content? 1 year ago, I wrote a French "101 itchio tutorial" blogpost (there; I also wrote an "analysis" I'll translate soon too). I wrote it especially for tabletop roleplaying games (TTRPGs) designers. Well, there it is now in English. Even if it's easier for you to understand this website, you could find some tips in it –I hope so.

Please tell me if you find this useful and i'll make a zine or at least a 'visual version' of this tutorial.

Click to open each "chapter":

Some details about itchio

  • Itchio is a free website, and no ads will ever be placed on your project pages. You decide how much you want to support the site. 
  • By default, you'll be given a personal space of 20 projects and a file size limit. You can remove these constraints (free of charge) by sending an e-mail to Support
  • When you upload something to itchio, you keep all your rights to your project. itchio doesn't add DRM or steal any rights or data from you.
  • The website is based on what is legally necessary:
    • you certify that you are over 13 years old as a user and over 18 as a creator.
    • itchio reserves the right to delete your account if you harass others, send viruses, hack, etc. (to maintain an open and friendly site).
    • itchio has the right to use your images, texts and previews for the sole purpose of promoting your projects.
    • you decide the price of your projects and the commission you give to itchio (only government taxes and Paypal/Payoneer/Stripe taxes are mandatory)
    • you must collect your earnings within 1 year, otherwise itchio will charge a 10% fee (because it's not a bank).
  • You can easily integrate your projects on an external website (this function is in Dashboard > Edit game > Distribute)
  • There's no content censorship, as long as it's legal. If your content is paid-for, it simply have to respect the guidelines of the payment service you use (Paypal, Payoneer and/or Stripe).
  • You may access some information about the people who buy your games (e-mail address, country), but you're not allowed to share it nor to use it to add them to your mailing list or otherwise. You only have the right to contact them by e-mail via itchio, and only about the project they've paid for.

This was a summary of FAQ page, read all details on itch.io/docs/creators/faq



Basics

Brief list of itchio main features:

  • You can customize your Profile page: click on your name (top right of your window) then
    • 'Edit theme' > 'Save' to set the appearance of your page, with colors and banner, 
    • 'Edit profile' > Save' to add some text.
  • You can upload and manage your projects in your 'Dashboard', each project will have its own page, linked to your account. 
  • You can participate and host jams, which are time-limited creation challenges.
  • You can discover new games or projects (Explore > Physical games > Most recent)
  • You can follow people to be up-to-date when they upload, rate or save something. 
  • You can see what people you're following are rating or saving (Feed)
  • You can save a game or content to a collection, rate it or find content with similar tags (at the top right of the game page). 

Collections

Collections are lists you create as you wish. You can list other people's games and projects, as well as your own projects. 

A collection allows you to:

  • keep all you favorite content in the same place, 
  • create a 'wish list', 
  • sort your own games/projects by topic or system, 
  • organize your Profile page. 

You'll find collectins in your 'My library' section, by clicking on the arrow next to your name (top right of your window browser – or direct link there: itch.io/my-collections).

When you create a new account, you automatically have 2 'basic' collections to begin with:  'Things you've rated' and 'My Purchases' (either you donated money or obtained with a 'Reward' function).

You can rearrange the projects included in a collection, by clicking on the title of a collection to open the list, then hover your mouse over a game and click on Move left or right. 



Upload your project

You can use itchio without upload anything. You can choose to only use it as a digital library to discover and organize games and content you like.

If you want to upload your own creations, here's the process:

  1. Your project must be ready, whether as a text file, a layouted PDF or an ePub or HTML file. 
  2. You must have prepared a 'cover image' –you can add one of any size but it's best if dimensions are 630x500 pixels, JPG, PNG or GIF. 
  3. Click on the arrow next to your name (top right of your browser window) then click on 'Upload a new project' 
  4. Fill in the boxes (title, wanted URL, description…), upload your file, leave it as a 'Draft' for now, then click on 'Save' and 'View page'.
    1. If you're publishing a tabletop roleplaying game, please select 'Physical games' classification.
    2. It's useful to add tags for your game or system, such as 'GM-less / lyric / journaling / OSR / pbta / solo / Tarot / etc'. You can find the most commonly used there on itch.io/tags/physical-games.
  5. You now can see the page as it will appear to everyone. You can 'Edit theme' to choose background color and banner picture for example. Keep it simple for now. 
  6. Click on 'Edit game' to return to your project's editing page, then click on 'Metadata':
    1. Languages > add English or any language that apply to your project.
    2. If your file(s) are meant to be accessible (for example you uploaded an ePub that a voice reader can read) you should click on the Accessibility setting.
    3. If your content is intended for an adult audience, I strongly advise you to check the 'Has sensitive content' box. But be aware it seems to make your page harder to find, therefore I advise you to check this bow only for sexual content. You can also reinforce this 'adult content' by checking the second box which will add a popup asking people to confirm 'Yes, I'm over 18' (screenshot below)
    4. You can add 'External Links' for example your blog, social medias or original page if it's a translation. These links will be displayed on the page that appears once someone click on 'Download'. Choosing 'Other link' allows you to customize the title of your link (see screenshot below).
    5. Useful to know: in Promo images, you can add the "Social media image" that will be displayed when you share your project URL on social media, as well as the "Favicon" that will be displayed in the web tab title (By default, what will be displayed on social media will be your cover image, and the favicon will be the itchio logo).
  7. Come back to the 'Edit game' tab, scroll down, choose chether you cant a Comment section or not (which can have a 'Discussion board' look).
  8. Lastly, check the 'Public' box and 'Save'! Your project is online!

(6a) Don't forget to fill in Languages and Accessibility boxes

Reinforced adult content pop-up box, hiding your page under a message asking the person 'Are you 18 years of age or older?'

[c] Reinforced adult content pop-up box, hiding your page under a message asking the person 'Are you 18 years of age or older?'

(d)

(d) 'External links' screenshot



Upload a paid or pay-what-you-want project (including demos, community copies, etc)

To upload paid or pay-what-you-want content, you must first be able to legally receive money and fill in the "tax interview" form (Settings>Tax information). This form only needs to be completed once (every 3 years), it then allows you to upload as many paid projects as you like.

Note that you shouldn't expect to receive huge sums of money when you publish on itchio (or when you publish TTRPGs at all, for that matter), let's just say it's a political stance rather than a lucrative business; I talked about this in my other blogpost I'll soon translate too. Indeed, many people post paid projects online, but provide free access to them.

If you're considering paid or free content, think about the percentage you want to leave to the platform. Other websites take around 30%, but itchio gives you total freedom to decide what you want to give it. The default is 10%. You can manage this in your Settings > Revenue sharing. You can therefore set to 0% what you give to itchio, if you don't want to support this website (either permanently or temporarily, as you can change this percentage at any time); but note that there are fees you can't avoid and are not due to itchio, such as payment service fees: i therefore recommend you to sell at prices higher than $2 (sales under $2 are taxed by PayPal etc. at higher percentages).

screenshot: Revenue sharing



Payout mode: “Collected by itchio” or “Direct to you”?

Using the 'Direct to you' mode, you'll be able to set your prices in your country's currency but you may have more paperwork and unforeseen to deal with. I'm not an expert but I would advise you to choose this only if you have time and energy to manage it.

Using the 'Collected by itchio, paid later' mode seems to be the simplest, in my opinion. It has the inconvenience of displaying your projects in American Dollars ($US), no choice. That's what I've chosen and have no issue; but number of people seem to report no issues on the other option.

You can check details on itch.io/docs/creators/payments#payment-modes.


Add a free copy

When uploading a paid project, you can provide free option. Whether it's a demo/reduced content or the full game, you'll often see itchio autors doing that. 

You can provide free files using:

  • the dedicated "Demo" option, 
  • the "Set a different price" option, 
  • or the "Reward" function (commonly used to create 'free community copies').

The Demo option

How: Go to Dashboard > Edit game > upload your free file and check "This file is a demo and can be downloaded for free"
What: Only this file will be free (your project needs to be a Priced project)
Displayed text: the free file will be displayed in a "Download demo" new part of your page, you can't change this title and no text can be added to this area.
Download button text: "Download"
Collections' library: the file is a direct download, it doesn't register in the library. 



The Set a different price option

How: Go to Dashboard > Edit game > upload your paid file and check "Set a different price for this file"
What: Only this file will be priced (your project needs to be a Pay-what-you-want project)
Displayed text: the priced file will be displayed in the "Download" section –a price will simply appear below it, and the default price when people click on "Download" becomes the price of the priced file, but people can dowload the other files for free (by entering a lower amount or clicking on "No thanks").
Download button text: "Download"
Collections' library: if the person buys, the project enters their library in "My purchases". If they click on "No thanks" to only get the free files, the project doesn't enter their library.



The Reward function

How: Go to Dashboard > Edit game > More > Rewards: there you can add different prices for your whole project page, and thus free if you write $0 as the minimum price. Click on 'New Reward', fill in title, description, price, quantity then click on 'Save.'
What: This $0 Reward function provides free access to all current and future files of this project page. (Whether your project is paid, free or open-price).
Displayed text: You can add any title you like, both for the Rewards section (in the example shown here, I've replaced it with a star) and for the title of the first "reward" (in this case, a candle emoji). You can do this by replacing the titles with emoticons or by matching their color to the page background, but don't forget to remain accessible, i.e. to clearly mention what it is even if there is no title (I always mention it at the top of the page in addition to specifying it in the description, for example).
Download button text: "Claim access"
Collections' library: project goes into the downloader's library, in the " My purchases " category (even if it's free access).


Here's a behind-the-scenes look at the above example, with symbols instead of titles and a price of $0 for hundreds of thousands of copies:

Screenshot of the Rewards' admin page

Be careful, you won't get any alert when no more free copies are available. It will simply display "All copies claimed!" instead of the download button. You can change the number of copies of a reward at any time, so you can add more copies indefinitely, but you have to do it manually.

screenshot: "All copies claimed!"



Download keys

Download Keys are also free access. But unlike the 3 features above, these are individual access codes to be given directly to the person you want to give your game to for free. You can use this feature to give away your games to your loved ones or other people (bloggers, etc.) or to provide digital rewards at events and prize draw, as keys are URL links that are not linked to any account until "used".

How: Dashboard > Edit game > Distribute > Download keys: you can create single keys ("Create download key") or a list of keys ("Create key group", which provides you a txt file containing a specific number of keys).
What: Each key gives free access to all current and future files of the project page.
Collections' library: The project is added to the downloader's library, in the "My purchases" category (even if it's free access).

In the same tab, you can see how many keys have been used, or even cancel them if you no longer wish a specific person to be granted access.


Each Key is a direct link to the download page and looks like this to the person using it:

Screenshot showing a download key being used: Title of the project or game, a link to its page, any links added by the author, and a “Link my account” button - which lets you use the unique key to download the project and add it to your itchio library.



Project monitoring

Analytics

Once uploaded, you can see how many people have viewed your project page and downloaded the file(s). You can look at how many downloads and purchases for all your games at a glance in the Dashboard > Analytics:

  • as a graph (over a specific month, the last 365 days or a chosen period)
  • and as a list (since your account was created).

If you look at a month (or less) timeframe, the graph will be precise and you can hover over the vertical bars to see exactly which project has made how many views/downloads. If you choose a longer period (several months), the graph becomes less precise and simply shows you overall trends (the bars turn into a single curve/line).

Dashboard: Analytics screenshot, you can choose analytics on a specific month (on 6 months) or a global view




Devlogs

Devlogs are pages whose link will appear just below the "Download" button and above the "Comments" section. 

This feature exists because itchio was designed for the video game industry, in which it is common practice to write down the details of each update. So you can use this to present your project and talk about updates, but also about your creative process, your inspirations, references or whatever you like. You can type using titles, lists, bold, italics, images… It's like a small blog included in each of your project pages. Note that a new "blog post" function is currently being tested on itch.io (more on this in a future article if it catches on).

It's not essential to write devlogs, it all depends your creative practice, your habits and what you want to tell to people (your project page may be more than enough!).

You can find all your devlogs, across all games, in Dashboard > Posts (direct link itch.io/dashboard/posts) and write new ones from the same place (by clicking on "New devlog" > Name of your game) or directly from your game page.




Rating projects: 5 stars or none

You can rate projects. The rating is expressed in stars, 5 being the maximum, but I strongly recommend to not use this rating as you would on other websites, because it's highly punitive here for tabletop roleplaying games.

If you don't like a project, but it doesn't disgust you, don't rate it. If you rate it less than 5 stars, you're "sinking" it. (Yes, even 4 stars sinks the project –it's an algorithm problem and I'm not sure it's been fixed this year; perhaps because there aren't enough ratings on physical games as opposed to videogames).

According to Khelren

A sole [negative] note has a strong impact, and it takes a lot to compensate for it. For 1 troll [who gives you only 1 star], you need a dozen 5-star ratings to compensate.

If you enjoy something, rate it 5 stars and speak out about it. What I recommend when you rate a project is to include a message with your rating, which you then copy and paste into the public Comments section of the page (as the text you can write under your rating will not be publicly visible and will not send any notification to the author, unlike comments).


Who sees what when you write

Comments

  • Your comments will be publicly visible, and the author will receive a notification by e-mail and on itchio (the little bell on the top right becomes a red circle).
  • You'll be notified when someone replies to your comment.


Ratings

  • When you rate a project, you can write something in the rating field, but it will only be visible:
    • by the author ("Analytics" section), but will not send them any notification
    • by anyone who follows you ("Feed" tab, with notification)



Notes while adding to a collection

When you add a project to a collection, you can insert a message that will be visible: 

  • If collection is public:
    • by the author (Analytics section), but will not send them any notification
    • by anyone who opens your collection (adding a game to a collection creates a Feed tab notification, enabling you to discover the collections of people you follow from time to time). 
  • If collection is set to private: you'll be the only one to have access to it, and the author won't see it either and will only be able to see the number of collections (with no further info).

Review what you like

Comment on what you like. Let us know when you've enjoyed a game, a rule, a headline, a picture, or a play on words in a text. A brief comment of just a few words can be such a motivating and gratifying thing for an author! Especially in a small community like ours. Make it public so that other people are encouraged to leave a comment too, or will even reply to yours. Itchio is a website on which most of the people (TTRPG field, at least) are friendly: be part of it 🙂

Bonus tip: if you'd like to play the (algorithmic) "popularity" game, add a video as a comment to the projects you like. This brings the project up on the "Most popular physical games" page, and helps its author to be highlighted. This is an observation made and "studied" empirically by several people. The aim is not to comment with any video, but to comment with actual plays or any game-related content. I guess this is a function of the algorithm linked to itchio's purpose: a videogame platform, the most popular video games being the most streamed.


Socializing on itchio? a chat-less website

The website doesn't have a messaging system, so all exchanges with other creators take place publicly (in the Comments or Forum sections). There is a Community tab, which is a public forum, but it doesn't sound very popular (in the TTRPG communities).

For a more private conversation, you'll usually find a link to the author's personal website or social network on their profile page. If you need to send a more "private" message on itchio, you can comment on a game's devlog by leaving your email address and then deleting your comment once the author has replied or contacted you; I advise you to do this only if you truly can't find any way of contacting them but you really need to get in touch.


Email notifications

Some of your actions generate automatic e-mail notifications. Be reassured, these are generally not single e-mails, but rather e-mails grouping together several notifications at once.

You'll receive a single e-mail when someone :

  • subscribes to your account,
  • buys one of your games,
  • leaves a comment on one of your pages,
  • replies to one of your comments;
  • replies to one of the forums you follow (you can subscribe to forum topics - on game jam pages, for example).

You receive a " grouped " e-mail when someone you follow :

  • uploads a new project,
  • adds a file to an existing project,
  • publishes a devlog,
  • puts one or more of their projects on sale.

Single emails aren't always sent, and it can often happen that you don't get any email notifying you that someone is following you or has bought a game (especially if your account is logged in, itchio won't send you an email because you'll get the red notification). If, however, that's too many emails for you: you can deactivate some or all of these notifications in Settings > Email notifications.


Use the website a different way

Itchio was originally a videogames platform, so let's forgive the lack of certain options. But let's take a look at what we can do with what already exists, by hijacking existing functions:

  • Sort games using the Collections function
  • Use itchio as a…
    • newsletter
    • blog
    • bookmarks (lists of links)
    • Press Kit
  • Sell… 
    • collective projects through revenue-sharing function
    • one-time services or purchases
    • an unusual sales model (sliding-scale sales)

(click to read more)

Sorting games using the Collections function

Above in this blog-post, I introduced you to Collections, the lists you create and manage yourself, to keep links to your favorite games in one place, for example. But you can also use these lists to sort your own creations when you come to have a large number of them. This is handy because, on your profile page, you can only add text to the header, and you can't really sort your creations (you can organize their order, show/hide them and… that's it. Except if you're a CSS dev but well, you don't need this tutorial therefore :).

It's easy:

  1. Think about your categories (mine are, for example, “art packs”, “guides”, “solo games”, “experimental stuff”, “collective projects”, “translations”, ... You can sort by type of creation, system, color, ages, year, atmosphere, number of players... Do what seems most relevant to you!)
  2. Open each of your game pages one by one, click on “+Add to collection” to create collections and add your games one by one
  3. Go to your profile page, click on Edit theme, hide (“Hidden” in pink) your individual creations and display (“Hide” in white) your collections instead.

The titles of your collections will be displayed above your creations, like category titles. You can also add a short descriptive line to  collections, which will also be displayed on your profile page.


Use itchio as a newsletter

Thanks to the “Rewards” function I introduced earlier, you can use itchio as a light email newsletter tool. When you click on a “Claim access” button, your e-mail address linked to your itchio account is saved in the project parameters. The author can then send you an email directly from itchio.

Make sure your viewers understand you'll be using your page to send emails! Their consent is important, so make it clear that by clicking on the button they're signing up for an email newsletter! It's forbidden (and uncool) to use itchio's mailings to spam or annoy people.


To create your 'itchio newsletter' :

  1. Prepare a text file. You can make a nice document explaining what you're going to talk about in your newsletter, or simply make a notepad file saying “Thank you”.
  2. Follow the same steps as when you put any free or pay-what-you-want project. (“Create a new project”, fill in the title and description boxes, add the language in the Metadata, etc.). Specify that it's an e-mail newsletter and perhaps how often you plan to send mails.
  3. Click on More > Rewards > New reward. Fill in title, description, set price $0 and a great quantity. 
  4. It's ready! Make it Public. You can send emails in Dashboard > Edit > Interact.

Pros:

  • easy to use and directly linked to your itchio account: if you use itchio a lot, you now have everything in one place. 
  • people who follow you on itchio… are already on itchio! So they don't need to create an account or enter their email address on an external website to receive your newsletter.
  • the title will be “[itch.io] Title of your project - title of your message” and the sender's name will be itch.io, which is clear and clean enough for your readers.
  • email addresses of your followers remain on itchio, and are not given to any other company
  • you have a “Save & send preview to myself” test function that allows you to receive your email newsletter before sending it to people.
  • your mails go into the “General” mailbox (not the “Newsletters” or “Spam” folder like some mailing list services)
  • you can use usual itchio writing features, i.e. title, quotations, etc. and HTML edit. That can be handy.

Cons:

  • people can only subscribe once; if they unsubscribe, their email (linked to itchio) can no longer be re-registered.
  • as itchio is not a mailing list service, you only have access to the usual functions for formatting your messages (headings, bold, italics, list, pictures… no automatic headers or footers, for example)
  • your emails are sent via an @itch.io email address, so your readers can't “reply” to you (unlike newsletter providers, where replies are sent to your own mailbox).
  • you can only send one email a day, so be sure to check off all the categories of people before clicking on “Send”. For example, if someone makes a donation on your newsletter page, this assigns that person to a different category from the others (as you can see in the image below, I failed at this simple task by checking the wrong category twice... out of 2 newsletters sent ahah. So I had to wait 24 hours before I could resend the mail, but this time to everyone).
  • you can't delete a draft message, so don't click on “Create a new draft” more than necessary
  • title and footer are not editable. The title will be "{name} has sent you a message about {title of your page}" and the footer will say "powered by itch.io. You're receiving this message because you purchased or own {title} by {name} with this email address. If you wish to stop receiving emails for this {title} then you can unsubscribe."

Here are two examples of "itchio DIY newsletters": BasiliskOnline's Mailing List and my own former Solo DaNews test newsletter. Here's an overview of what you can get as a basic formatted newsletter:

Screenshot of an "itchio email newsletter": basic titles with text, with a picture in it

Glimpse behind the scenes:

Screenshot of the itchio admin page "Dashboard : Edit : Interact : Email"



Use itchio as a blog platform

This is not a blogging platform but it can be used as one! By using devlogs as blog posts. This is what UnPlayableGames did, also providing a PDF version of each devlog/blogpost at unplayablegamesrpg.itch.io/upg-d-blog.

Thus, you can "blog" by simply creating a new project that you'll name Blog (or Potato, although your readers might find this hard to understand?) and then creating a new devlog each time you want to write a new "blog post"
Each new devlog will be featured in itchio's (collective) mails to your followers, but UnPlaybableGames has found a trick to get an RSS feed:

your-name.itch.io/page-title/devlog.rss




Use itchio as bookmarks (list of links)

You've guessed it: we can hijack itchio as much as we like, since we can create pages of text… or pages of links. It's like your "Favorites" browser tab, but shared with the whole world, literally.

You can create your table of contents, showing all your creations, a list of your favorite resources, a list of authors to follow, your shopping list, or whatever you like.

You can display it: 




Use itchio as Press kit page

A press kit is a folder usually sent to the media, journalists or influencer before the launch of an event or project. It's a good idea to create one when you want to make an announcement or launch, for example. 

Whatever shape it takes, it's a good idea to include all the key informations: title, description, calendar dates, credits, pictures, useful links... The aim is to provide all the information you need to publicize your project, so that other people will be able to promote it. Some teams do this before their TTRPG launch, often on tiny websites like carrd, but sometimes on itchio too, like IKO with its Skyrealms press kit.



Use itchio to sell collective projects through revenue-sharing function

On itchio, you unfortunately can't make "shared income" on a single project, even if several people can be admins of the project (the page creator remains the one who will receive the money). On the other hand, you can share the money received on collective bundles, the bundle host choosing the percentage of income that will go to each contributor.

To share revenues on the same project, you can therefore upload a pretty expensive project and create a collective bundle with the "true price" (less expensive than the project alone). It's even a great opportunity for each participant to create a useful page such as a note of intent (like Nimaël did for I'm a Trans Man and I'm Here to Fuck) or even a whole portfolio (like Nicolas Folliot, who integrated his own website on a page called itchfolio).


Use itchio to sell one-time services or purchases

The website is designed to sell or share digital products, but you can also use it to “sell services”. Simply by using itchio as a place to promote your services and receive money. For example, ask your readers to send you a message after each purchase (specifying their request), as Blinking Birch Games does for Playlist commissions or I do for Low-stress art commissions.

However, be sure to act in a legal way. You must be able to declare this income to your country's government. If you're not sure about receiving money on itchio without invoices etc., you can use itchio as a simple "showcase" and make money transactions elsewhere, as Gabriel C. does for GM services.


Use itchio with an unusual sales model (sliding-scale sales)

Without going (yet?) into too much detail, the itchio website lets you create sales, bundles and other temporary promotional events. Which is pretty cool, because you really get to control how you distribute and promote your creations.

From time to time, we see people trying out things with this sale function: for example, increased prices to highlight ideals or, on the contrary, a decreasing discount as the month progresses (on December calendars or as DIY crowdfunding) or when new files are being added… There are lots of ideas being experimented. Keep this in mind: it's a possibility you might want to try!


---

What are you looking for on itch? Do you still find the website mysterious? What have you seen that was fun, interesting or unpleasant? Do you participate in jams? Has itch enabled you to connect with authors? Have you already uploaded any projects, or are you thinking of doing so?

Thank you for reading this tutorial! I'll soon translate into English my other blogpost about my "itchio analysis". Be sure to stay updated by following me here on itchio or in my newsletter! (link in my itchio profile page)

Cheers,

dan

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(1 edit) (+1)

I wonder if you set this up as an itch project page it would be better for folks to save it, since we could add it to collections then. Blogs unfortunately have no save feature on itch at the moment.

Excellent work anyway!

(+1)

hi, thanks! Great idea. Making a ‘better’ version of it was planned if people wanted it: I didn’t receive a lot of messages about this tutorial but as there are already a lot of views, I guess it’s useful and shared therefore I’ll make a more readable and ‘visual’ version of it as a zine (on a itchio project page) 🙂

(+1)

Yeah! Even a page with links to these posts is good enough I guess? Wellm I for one keep an eye on your stuff :)

Thanks! Waiting for a 'zine version' I'll take inspiration from your list pages :)

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Narrative-Driven Adventures for Passionate Role Players