Hi everyone! My friend had an idea for a game and managed to get 6 people on board to create it LOL. I was put in charge of marketing the game, and while we're only in development at the moment, I want to get a head start. I've seen a lot of "Let's Play" style videos on YouTube, and I'd like to get a YouTuber to play our game eventually. Has anyone successfully done this or is willing to share ideas for an approach? I have a few ideas and I'll post them to get the conversation started.

Hullo! So assuming you're launching on Itch, definitely be sure to opt into the press program, which will allow pre-approved content creators to download and check out your game. If your game looks unique or interesting, this has the opportunity to create a wave of activity from very little effort your side. 

In addition to that, look into platforms like Keymailer, Woovit and Indieboost, which will allow you to blast out keys en masse to an existing database of influencers. 

There's a section on how to handle media and content creators in our book - The Zero Budget Game Marketing Manual, if that helps you further. There's a free version, too.