Hi, I don't seem to get much traffic to my game, which imagine is related to how I have done my page and possibly the tags I have used.
Can anyone give me some feedback and pointers on how to improve it?
Why would you expect a lot of traffic for 3 year old game? If you did promotion, you should see the effectivness of a particular promo in your analytics.
Accidental traffic will be hampered by several factors. It's a paid game. Your cover image promises the wrong game and even starts as an ani gif with greyed out car. That animaion only loops if you hover over it. You might want to start the animation with a colorful car and animate into some gameplay footage. Not start with an animation that is boring for like 2 seconds. The title of the game is as bland as it gets. But ok, game titles back in the day were like that. The game your cover image made me think about was called Test Drive ... ;-)
Your game is still popular according to ranking in https://itch.io/games/tag-racer . That's #5 of 106 games. But I guess it is the wrong tag. There should be more than 100 racing games. Hmm. Yeah, about 1600 https://itch.io/games/tag-racing/tag-retro
You have 10+1 tags. Ditch the indie tag. All games here are indie. And maybe just look at the tags used by similar games for inspiration.