Seems that CTR calculated for my game is being kinda incorrect. At this point I have 280k impressions and 24k views, which should be about 8.5% CTR. Though, hovering this CTR value says it’s based on 15k impressions from the last week, so the result value is 5.3%. And no, my game is not even a week old.

I believe it may affect my position at the popular page. Has something gone wrong for me or it’s how CTR is being calculated for other games too?

Views are a separate metric and not related to CTR. CTR, “click-through-rate”, is calculated by dividing clicks over impressions. A click is when a user clicks on your game inside of itch.io via our discovery features (browse, search, etc.). A view can include a view from any source, including traffic that is external to itch.io, hence it does not count as part of the click through rate. If you hover over the CTR metric on your game’s analytics summary, the tooltip will show you how many clicks your game has collected over the past seven days.