When a game is free, the widget clearly shows one should download the game on itch.io. This helps the player pick their preferred store. For example:

In contrast, when a game is paid, it shows only buy and the price. There is no indication to the buyer that they will be dealing with itch.io until they click on the link. 

Would it be possible to include that information in the banner - For example:  Buy $2.50 (itch.io).  I think it would help buyers, especially if they're familiar with itch.io but not necessarily with my website.  

The large widgets - that do show itch.io -  don't work with my website software (they won't resize) so I'm forced to use the small widgets.