I have an html5 browser game and my dashboard analytics has shown that people are downloading it. How is this possible? When I visit my game's site there is no download button.
If that was the case wouldn't my views/downloads be 1-1? instead I have 186 views to 8 downloads
No, why would they? Very few people actually use the app compared to those who play the games. That's apparently because most people who come to buy and play don't actually have an itch.io account. So it's only natural that you'll see a lot more views than downloads.