I don't think the Kickstarter will get funded in time. It seems the game's already received its intial influx of backers and is only slowly progressing.
It still needs more mainstream attention. In my opinion, it COULD be possible to talk with, or even sponsor videos for, more mainstream YouTube gamers to have them play it. I know how that usually brings a lot of attention to some games, although it might be expensive (I wouldn't know). And you'll probably need a robust tutorial and wiki to help with introducing the game to new people.
Doing a YouTube search, I find that there were only 2 YouTubers on the first page that broke 1 Million Subscribers: MattShea [1.7M subs] and Blitz [1.1M subs]. Everyone else I could see didn't even break 500,000 subs.
I would recommend:
-Pewdiepie
-Markiplier
-jacksepticeye
-CrankGameplays
-LordMinion777
-muyskerm
Not just because I'm subbed to Mark, Jack and Ethan, but because these guys are relatively well known YouTubers (mostly Pewds, Mark and Jack) and if any one of them plays it and likes it, they'll probably tell each other and spread word of it, inviting the others to play, thereby spreading it to a wider audience.
I'm pretty sure that others here can provide other well-known YouTubers who could play this game and bring it the popularity it deserves.
But take what I say with a grain of salt.
I'm just a fan of this game who knows that YouTube can help make stuff popular.