We've released Incarnis on itch.io two weeks ago after a successful Kickstarter campaign, and tried to send the backers their keys through the interaction tab of Itch's developer dashboard. Only after pressing send were we notified that approval is required to do this. There was no warning  about this on the interaction tab before pressing send. 

The problem is, that in order to tell people that they can trust the e-mail from itch.io , we had to send out an update prior to sending the keys, telling our backers that they can trust the pending email from Itch. This update was now two weeks ago, and in the meantime we have been distributing our game with workarounds, where we would have loved to do so through the storefront so that we could see the number of visits and downloads. 

This issue could have been easily prevented if there was just a simple warning on the interact tab before pressing send, so our request is to please place one to avoid unexpected issues for other developers in the future.

Looking into it, we noticed that there have been similar reports asking for this approval step and possible waiting time to be signalled clearly, so that developers can take this into account when releasing their game. There was no response about placing this warning back then, but hopefully we can hear your thoughts on this now. 

Kind regards,

Peter