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marketing

A topic by KocianTech created Jul 21, 2021 Views: 327 Replies: 1
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Hi guys,

How are you making your game "famous".

I mean, where and how you market the game for people to know it.

So far, I am using instagram and some FB groups. usualy posting updates and GIFs from game.

Short GIFs are very sucesfull for me.

Then I started Discord, but its failing horribly.

What are you doing for your game?

(+1)

A good initial strategy is definitely rooted in social media: cross-posting on genre/engine-relevant FB groups,  joining and interacting in fitting Discord channels, hijacking the bigger #'s on Twitter (and Insta to a slightly lesser extent) - #ScreenshotSaturday #WishlistWednesday #IndieDevHour etc. But content is of course king; don't expect success here without strong assets from your game. Virality won't come out of thin air. 

But there's a ceiling to social media, and you'll ideally leverage press and influencers to burst the bubble and reach a wider audience. 

Once you have a following and an interest in your title, you can then start leveraging your own channels to better effect - your store page(s), website and mailing list, primarily. 

There's more on all of this - specifically focused on getting results without budget - in our book The Zero Budget Game Marketing Manual: 

https://svperstring.itch.io/game-marketing-manual

Hope that helps!